The ever-lasting management question about the right way to growth and finding new ways beyond the core business has produced many writings.

This article belongs to my private sequences of scheduled rereadings. The author declares caution as a focus and gives here an excerpt of his book with the same matter.

”This article challenges recent thinking on business growth by urging caution. It is based on Andrew Campbell’s book, The Growth Gamble: When Leaders Should Bet Big On New Businesses – and How They Can Avoid Expensive Failures.”

Campbell, A. (2005) Going for gold: wait on amber, 360° The Ashridge Journal, Autumn, pp. 30 – 33