Getting closer to the present, during my rereading cycle of some older articles. This one was published last year, and covers how to get better in serving the customer. Especially when being in a saturated market situation.

I think that the writer here is stressing the right points, especially when it comes to a deeper listening to the customer’s needs, and the required trust of employees which is necessary to act with passion.

The article has very nice examples for the discussed topics.

The bottom line points out 7 elements to keep in mind when aiming to remain competitive in a maturing industry.

The article is found here: http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1886

 

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